Homegrown Minneapolis program identifies local farmers market vendors

New visuals rolling out at the Nicollet Mall Market identify locally grown and produced foods for consumers interested in local foods at the farmers market. The Homegrown Minneapolis Local Program is a one-of-a-kind effort intended to highlight locally grown products and local producers who live and work in Minneapolis. A Homegrown Minneapolis Local Program information booth and a variety of fresh, local food will be available 6 a.m.-6 p.m., every Thursday through Nov. 14 at Nicollet Mall and Sixth Street South.

Minneapolis residents have spoken and want healthy, sustainable, local food.

The Homegrown Minneapolis Local Program enrolls local producers and businesses based on their fit with the program mission and a commitment to land stewardship and practices that are healthy and sustainable from an environmental, economic and social perspective. The initiative is positioned to help consumers become knowledgeable about the foods they eat, increase demand for family farm products, provide opportunities to buy local, and inspire residents to be a part of a vibrant, local food movement.

The Local Program is part of the overall Homegrown Minneapolis initiative, a citywide effort intended to expand the community’s ability to grow, process, distribute, eat and compost healthy, sustainable and locally grown foods within in the city. The initiative aims to enhance the health of all residents, increase economic vitality, improve the city environment, and positively impact food security.

Homegrown Minneapolis has changed urban agriculture zoning laws, developed a network of community gardens, established access to healthy food at corner stores, supported farm-to-school efforts in the Minneapolis Public School District, and developed a Minneapolis Food Council to foster community change. Under the leadership of Mayor R.T. Rybak, the Minneapolis Health Department, and the Minneapolis Sustainability Office, Homegrown Minneapolis is bringing together key partners from local government, area businesses, community organizations, nonprofits, and residents to build a healthy, local food system.

For more information on Homegrown Minneapolis: www.minneapolismn.gov/homegrown.

Published Aug. 15, 2013