Pro tip: How to use the City logo

The City requires the official City logo on all of its communications. The logo is to the City of Minneapolis what a handwritten signature is to a person. It represents the City and should be used consistently on all visual communications. That includes brochures, newsletters, flyers, videos, electronic communications materials, and any other printed, digital or video items produced by or for a City department.

Learn how to add the logo to your communications.

Download the logo

Use the digital versions of the logo found at citytalk/communications/resources. Use the color version when printing in color and the black version when printing in black.

Resize the logo

Always protect the spacing, proportions and alignment of the logo. To resize the logo without changing its dimensions, click the image then hold the shift key while dragging the corner of the logo out or in to make it bigger or smaller.

Minimum size

Size the logo to ensure legibility and prominence. It should never appear smaller than 1” wide. The maximum size will depend on the project, but it should never appear overwhelming for the piece.

Clear zone

A clear zone must surround the City logo to separate it from other elements such as headlines, text and images. The size of the clear zone is determined by the width of the “M” and is shown below.

Logo with M

Never incorporate the logo with any other symbol or logo to create another logo or graphic.

Logo background

Always ensure the logo has good contrast with the background for maximum impact and readability. It’s best to use the logo on a white background.

Published Oct 6, 2015

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