City marks first anniversary of graphic standards policy; follow these tips to keep your materials consistent with our City’s visual identity
The City adopted a first-ever graphic standards policy one year ago. Thanks to employee compliance with the policy, the City is projecting a more cohesive image across the enterprise.
The graphic standards provide clear, consistent guidelines for using the City logo, colors, fonts and stationery. The standards ensure City materials have a uniform visual identity no matter where or how they are used. This helps the public and staff better recognize City materials, strengthening the City’s image while at the same time lending the City’s credibility to individual pieces.
The graphic standards are required for all City communication materials, including City brochures, fact sheets, posters, PowerPoint presentations, flyers, agendas and City stationery. The standards must be followed by City staff, contractors, volunteers and vendors who create any City materials. Here are some important reminders to help you follow the graphic standards policy:
- The official City logo is required on all City communications. The logo may not be altered. Whenever the logo is used, a clear zone must surround it to separate it from other elements, which should not overpower the logo. Learn more. Download the logo.
- Use the templates on CityTalk for your communication materials whenever possible.
- Custom looks may not be created without prior approval from Communications. This includes wordmarks and other elements. Consult Cheryl Boe in Communications before expending any City resources to develop custom looks, logos or other art for City programs and initiatives. Learn more.
- Make sure you are using one of the required email signature blocks. Cut and paste one of the email templates on CityTalk. Learn more.
- Follow this process to order City letterhead and envelopes.
- Follow this process to order business cards.
- Contact Cheryl Boe to review your communication materials project or answer any questions you have about compliance with the graphic standards.
Following, promoting and protecting the City’s visual identity is the responsibility of all City staff, with guidance from the City’s Communications Department, which manages the City’s visual identity system
Published Apr 4, 2016