City marks first anniversary of graphic standards policy; follow these tips to keep your materials consistent with our City’s visual identity

The City adopted a first-ever graphic standards policy one year ago. Thanks to employee compliance with the policy, the City is projecting a more cohesive image across the enterprise.

The graphic standards  provide clear, consistent guidelines for using the City logo, colors, fonts and stationery. The standards ensure City materials have a uniform visual identity no matter where or how they are used. This helps the public and staff better recognize City materials, strengthening the City’s image while at the same time lending the City’s credibility to individual pieces.

The graphic standards are required for all City communication materials, including City brochures, fact sheets, posters, PowerPoint presentations, flyers, agendas and City stationery. The standards must be followed by City staff, contractors, volunteers and vendors who create any City materials. Here are some important reminders to help you follow the graphic standards policy:

Following, promoting and protecting the City’s visual identity is the responsibility of all City staff, with guidance from the City’s Communications Department, which manages the City’s visual identity system

Read the full graphic standards.

Published Apr 4, 2016

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