Organics recycling videos earn accolades

The Communications Department received awards for two videos staff created in partnership with Solid Waste and Recycling to roll out organics recycling. The team’s public service announcement and instructional video each earned a silver award from the Minnesota Association of Government Communicators’ Northern Lights Awards, which recognize outstanding work in government, educational and nonprofit communications.

The two videos encourage residents to sign up for the City’s new organics recycling program and demonstrate step-by-step organics recycling instructions. This campaign marked the first time Communications has used animation in its productions. The Communications Department strives to break the stereotype of formal and even stodgy government communications, so staff sets out to create videos that not only get the message out to the public but do so in a creative, engaging way.  The use of animation and graphics gave the video a fun, clean, inviting look that ties into other organics recycling promotional tools. Minneapolis residents have been able to watch the videos on cable TV, through social media, on the City website and through other communications platforms. These videos are part of a multiyear communications strategy to promote organics recycling in the city.

Watch the winning public service announcement and how-to video.

Published May 31, 2016



Contact us

Email updates

Find a service

About this site

For employees

For reasonable accommodations or alternative formats, contact 311.
People who are deaf or hard of hearing can use a relay service to call 311 at 612-673-3000.
TTY users can call 612-673-2157 or 612-673-2626.

Para asistencia 612-673-2700, Yog xav tau kev pab, hu 612-637-2800, Hadii aad Caawimaad u baahantahay 612-673-3500. 


311 call center

TTY relay service

City of Minneapolis Facebook City of Minneapolis Twitter City of Minneapolis YouTube ChaNNEL Minneapolis 311 Minneapolis 14 Government TV City of Minneapolis LinkedIn

Minneapolis, City of Lakes logo